“A trademark is thinking made visible”

Saul Bass

A trademark is a distinctive word, combination of letters and/or words and/or a logo associated with goods or services that identifies the source of the goods or services and distinguishes the goods or services of one party from those of another. A trademark is useful as means of protection for an owner of the trademark, by ensuring his exclusive rights to incorporate the trademark on certain goods being manufactured, marketed or licensed by him, to associate the trademark with services provided by him, and to enforce his rights against unlawful use by third parties.

Our firm provides a wide range of professional assistance relating to conducting trademark availability searches, providing opinions, ascertaining the degree of freedom to operate, providing branding strategies, filing trademark applications in Israel and throughout the world, prosecuting trademark applications including International Trademark Registrations designating Israel, finalizing the registration procedure, renewing trademark registrations, handling the recording of ownership changes,  managing and building large worldwide portfolios of trademarks, watching services for tracking competitors and infringements, handling opposition, cancellation and revocation proceedings,  enforcing the protected rights against third parties, handling seizures of counterfeit products at the Israeli Custom Authority, handling trademark litigations, drafting agreements and settling disputes.

The filing requirements for a new Israeli trademark application are quite straightforward. New Israeli trademark applications are filed online. Multi-class trademark applications are permitted. A new Israeli trademark application must include information regarding the Applicant, namely full name and address, indication of its legal entity (company, partnership, corporation, association or citizen), the State of Incorporation of the Applicant, the lists of goods and/or services for which protection is sought, the appropriate class(s), as well as information regarding the priority application, if applicable. No forms need to be filled out by the Applicant. The only formal documents required are a Power of Attorney, and a certified copy of the Priority document, along with an English translation thereof, if needed. Outstanding documents are to be submitted to the Israeli Trademark Office within three months as of the filing date. Notarization or legalization is not required for either document.

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